Based in Austria, available worldwide

My coaching philosophy

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● Working with the person behind the role — because behind every business, team and decision there is a human being
● Creating a space where clarity can emerge and important decisions can be made
● Going beyond behavioural coaching — exploring values, identity and purpose
● Supporting leaders and teams in moments of change and important transitions
● Combining analytical thinking with creativity and music to reveal deeper layers within a person

Curious to know more?

700+ hours of coaching practice1000+ hours of professional training

ICF (International Coaching Federation) Certified CoachLicensed Business CoachLicensed Psychosocial Counselor

10+ years of expertise in law, international business development & marketing MBA in International Business · Background in International Law & International Relations

The quality of external decisions always reflects the clarity of the internal structure behind them.

antonina makarova, coach ICF

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Ways to Work With Me

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DEEP coaching

A space to reconnect with yourself
When important decisions arise, external noise often hides what truly matters.Deep coaching creates space to slow down, reflect and reconnect with your values, identity and direction.

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EXECUTIVE coaching

Where leadership meets clarity
Supporting founders and leaders in moments of change, strategic decisions and growth.Together we create clarity, alignment and the inner foundation for sustainable leadership.

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team COACHING

Where teams build trust and alignment
Team coaching helps people to see each other beyond roles, build trust and align around shared goals.
When teams connect on a deeper level, collaboration becomes natural and results follow.

Want to know more?

Signature Sessions

I design each session as a unique process, combining coaching, strategic reflection and creative exploration.

Depending on the situation, different approaches may be integrated — from analytical dialogue to creative methods such as music or systemic constellations — helping leaders and teams see new perspectives and discover meaningful direction.

Strategy Sessions for Leaders & Teams

EXECUTIVE & TEAM COACHING

Strategic work with leaders and teams facing important decisions, transitions or new stages of development.
Together we explore direction, priorities and the next meaningful steps.

Emotional Intelligence for Leaders

EXECUTIVE COACHING

Developing self-awareness, presence and leadership impact.
Strengthening the ability to understand oneself and others, navigate complexity and lead with clarity and confidence.

Deep Identity Coaching

INDIVIDUAL COACHING

A deeper coaching process exploring identity, values and authentic direction.
Centered around essential questions: Who am I, why does it matter to me, and where am I going?

* The above offerings are not an exhaustive list of my services. Coaching is much broader, and we can create a fully customized program tailored to your specific goals and needs.

Signature Project

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 The Architecture of Meaning

A company moves not only through strategy —
but through meaning.

This project is designed to define or realign the core identity of an organisation:its mission, vision and values.
It is a structured process working with founders, leadership teams and key stakeholders —through a series of focused sessions.
Together, we explore:
• what truly drives the organisation• what needs to be redefined or clarified• what direction the company is growing into
Because without clear meaning, direction becomes fragmented.
And when meaning is aligned, strategy, decisions and culture begin to move as one.

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The Foundation of My Work

~ Impact that lasts ~

Through a thoughtful and structured process, we explore complex situations from multiple perspectives.

Strategic thinking, reflection and creative approaches help uncover deeper patterns behind decisions, opening space for meaningful direction and sustainable change.

  • My work goes beyond coaching. With a background in business strategy, marketing, sales and development, I understand how organisations function from the inside. This perspective strengthens the coaching process and connects insight with real-world impact.

  • The work focuses on deeper layers of identity, values and meaning. Instead of changing behaviour on the surface, we explore what shapes decisions and direction at the core — creating lasting transformation for individuals and systems.

  • I often work with people and teams when something important is shifting: when the old direction no longer works and the next step is not yet clear. These moments require reflection, courage and strategic thinking.

  • My approach integrates structured thinking with creative exploration, including music and systemic work. This combination opens new perspectives and allows insights that traditional approaches often miss.

  • Working across languages and cultures brings a broader understanding of people, leadership and organisations in complex environments.

What my clients say 


Anna M. - Vienna, Austria

"Working with Antonina felt like coming home to myself. Each session brought clarity, calm, and a sense of direction I didn’t know I was missing."

Deep Coaching

Herbert R. - Düsseldorf, Germany

"The strategic coaching session with Antonina completely shifted how I see my priorities. I left with actionable insight and a renewed energy to lead my team."

Executive Coaching

Mark T. - Vienna, Austria

"The strategic team session was eye-opening. Antonina’s approach helped us align, communicate better, and unlock potential we hadn’t realized was there."

Team Coaching